So, people like to have their hair straight. It is a big business and many salons offer a host of treatments to achieve just this. Those with straight hair want it to be wavy or permed. Those with kinky and wavy hair want it to be straight. Perhaps a Brazilian keratin treatment is the answer. After all, thousands swear by it. Many more use it on a regular basis.
People have always paid a lot of attention to their hair. Styles have changed over the centuries but the desire to have straight or wavy hair is universal. To this day people pay a lot of money to to keep their hair in a certain style, even if it requires drastic treatment. Just think about perms, for example. It is a huge business.
The protein that covers the hair and that protects it against damage is called keratin. It is this substance that proponents of hair straighteners use to promise their clients silky soft, beautiful straight hair. They say that their treatments not only straighten the hair but also feed it and render it more healthy than it was before. And, of course, many women believe this and flock to the salons.
People and salons that offer this treatment to their clients maintain that it is not only safe but that it is beneficial. From the testimony of many people one thing is certain, however. It does work. This treatment does straighten hair. Does it harm the hair. Nobody will say. People will, it seems, do almost anything to gain their beauty goals. And perhaps this is good enough for most people.
Of course there are critics. They say that this treatment is dangerous. They say that this treatment results in broken ends, brittle hair and under nourished hair. There are even those that alledge that the treatment causes cancer. Critics also warn that treatments do not last. They have to be repeated every few weeks and that the negative effects will compound. In fact, OSHA have issued a warning about this product.
But of course there are those that swear by the treatment. They argue that there is no conclusive evidence that the treatment is harmful. They cite the testimonies of many men and women who experienced wonderful results. They will most certainly not pay attention to negative reports. Perhaps they do not want to. They think that it is a reliable way to gain beauty.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
Regardless of the opinion of anybody, people will do what they want. Those who wants their hair straightened will do so. Even if they realise that they are damaging their hair they will still go ahead with changing it to their own desires. And who are us to challenge them.
People have always paid a lot of attention to their hair. Styles have changed over the centuries but the desire to have straight or wavy hair is universal. To this day people pay a lot of money to to keep their hair in a certain style, even if it requires drastic treatment. Just think about perms, for example. It is a huge business.
The protein that covers the hair and that protects it against damage is called keratin. It is this substance that proponents of hair straighteners use to promise their clients silky soft, beautiful straight hair. They say that their treatments not only straighten the hair but also feed it and render it more healthy than it was before. And, of course, many women believe this and flock to the salons.
People and salons that offer this treatment to their clients maintain that it is not only safe but that it is beneficial. From the testimony of many people one thing is certain, however. It does work. This treatment does straighten hair. Does it harm the hair. Nobody will say. People will, it seems, do almost anything to gain their beauty goals. And perhaps this is good enough for most people.
Of course there are critics. They say that this treatment is dangerous. They say that this treatment results in broken ends, brittle hair and under nourished hair. There are even those that alledge that the treatment causes cancer. Critics also warn that treatments do not last. They have to be repeated every few weeks and that the negative effects will compound. In fact, OSHA have issued a warning about this product.
But of course there are those that swear by the treatment. They argue that there is no conclusive evidence that the treatment is harmful. They cite the testimonies of many men and women who experienced wonderful results. They will most certainly not pay attention to negative reports. Perhaps they do not want to. They think that it is a reliable way to gain beauty.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
Regardless of the opinion of anybody, people will do what they want. Those who wants their hair straightened will do so. Even if they realise that they are damaging their hair they will still go ahead with changing it to their own desires. And who are us to challenge them.
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