People spend a fortune on their hair. They want to look good, be in fashion and be recognised. It is amazing to note just how many people spend money on straightening their hair whilst others spend equal amounts in having it waved or permed. For those that desire straight hair the Brazilian keratin treatment seems to be a specific favourite. It has taken the world by storm and saloons everywhere offer it.
People have always paid a lot of attention to their hair. Styles have changed over the centuries but the desire to have straight or wavy hair is universal. To this day people pay a lot of money to to keep their hair in a certain style, even if it requires drastic treatment. Just think about perms, for example. It is a huge business.
Keratin is a protein that envelops the hair. The treatment that offers people straight hair apply a compound that is said to contain this ingredient. It is said to cause the hair to be become soft, pliable, strong and, of course, straight. To be honest, thousands of satisfied clients swear by the method. They say that they enjoy their beautiful hair.
People and salons that offer this treatment to their clients maintain that it is not only safe but that it is beneficial. From the testimony of many people one thing is certain, however. It does work. This treatment does straighten hair. Does it harm the hair. Nobody will say. People will, it seems, do almost anything to gain their beauty goals. And perhaps this is good enough for most people.
Of course, there are those that says that this treatment is detrimental to the health of the those using this treatment. They say that the treatment not only damages the hair but that it also causes long term negative effects. They say that the hair is left undernourished and that it will suffer broken ends, brittleness and that it will be prone to break.
This treatment has come under attack from several sources, including OSHA. They say that this treatment is harmful, that it not only harms the hair of the clients but that it poses other dangers. They say that hair loss, brittleness and even other health problems are inherent to the treatment. This does not stop people, however. If you want straight hair you want it.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.
People have always paid a lot of attention to their hair. Styles have changed over the centuries but the desire to have straight or wavy hair is universal. To this day people pay a lot of money to to keep their hair in a certain style, even if it requires drastic treatment. Just think about perms, for example. It is a huge business.
Keratin is a protein that envelops the hair. The treatment that offers people straight hair apply a compound that is said to contain this ingredient. It is said to cause the hair to be become soft, pliable, strong and, of course, straight. To be honest, thousands of satisfied clients swear by the method. They say that they enjoy their beautiful hair.
People and salons that offer this treatment to their clients maintain that it is not only safe but that it is beneficial. From the testimony of many people one thing is certain, however. It does work. This treatment does straighten hair. Does it harm the hair. Nobody will say. People will, it seems, do almost anything to gain their beauty goals. And perhaps this is good enough for most people.
Of course, there are those that says that this treatment is detrimental to the health of the those using this treatment. They say that the treatment not only damages the hair but that it also causes long term negative effects. They say that the hair is left undernourished and that it will suffer broken ends, brittleness and that it will be prone to break.
This treatment has come under attack from several sources, including OSHA. They say that this treatment is harmful, that it not only harms the hair of the clients but that it poses other dangers. They say that hair loss, brittleness and even other health problems are inherent to the treatment. This does not stop people, however. If you want straight hair you want it.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.
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